Home Shopping Latino, Inc. CEO, Frank Celecia, commented, “As Home Shopping Latino’s growth continues, it becomes helpful for the company to identify those entities that wish to become a part of Home Shopping Latino’s long-term success. We believe that working with JPC Investment will help us enhance our corporate strategy through a wider audience, which will be integral as we further implement our acquisition strategy outlined earlier in the year. We look forward to a beneficial and productive relationship with JPC Investments well into the future.”

HSPL, Inc. is expecting to tap into the considerable spending power of the growing U.S. Latino population. Home Shopping Latino, Inc., and its accompanying website, www.vivatelecompras.com, will fill a strong emerging niche. The three main Hispanic markets are the U.S., Puerto Rico and Mexico, having a combined household population of over 29.5 million with a combined purchasing power of over $450 billion — a very attractive source of revenue for advertisers. This market is projected to increase to nearly $1 trillion in the next few years.

About Home Shopping Latino

Home Shopping Latino, Inc. (PINK:HSPL), dba Viva TeleCompras, is an all-Spanish Language Television Channel and Online Shopping Web site. Viva TeleCompras, developed by Home Shopping Latino, Inc. will fill a niche required by 13 million Hispanic homes. Home Shopping Latino, Inc. is headquartered in Carson City, Nevada, and is traded on the OTC under the symbol HSPL.PK.

About JPC Investment Group, LLC

JPC Investments Group, LLC, is based out of Alpharetta, Georgia. It specializes in private placements and financing for public companies, as well as certain corporate finance functions, including business consulting and merger and acquisition services. “Securities Offered Through Bridge Capital Associates, Inc., Member FINRA/SIPC.”

For more information, call Greg Martin, Investor Relations Manager, at 1-310-728-5260 EXT 1.

Scott Sedlack, who most recently managed key areas of IT at E*Trade Financial Corporation from 1994 to 2007, will be spear-heading the revamping, reporting directly to Frank Celecia, HSL Inc. President.

Scott has extensive experience in designing, creating and implementing multi-tiered, user-friendly, and secure software systems. He has held several high-level positions covering all facets of IT including Software Design, Business Analysis, Project Management, Software Engineering as well as IT Management during his tenure with E*Trade Financial and LSI Logic Corporation. He created E*Trade’s first web site and was instrumental in building that into E*Trade’s current stock trading platform.

“Scott’s extensive experience in software and implementation has made the relaunch of the VIVA website a smooth transition,” says Frank Celecia, Chairman and CEO of Home Shopping Latino, Inc. “I’m confident that Scott will help us continue to ramp up our IT capabilities as we move toward our first broadcasts.”

Greg Martin, VP of Investor Relations, also stated that “One of Scott’s main goals is to ensure that the new launch of our Viva site will give more information to our shareholders and the investment community.”

Home Shopping Latino, Inc. (PINK SHEETS: HSPL / HSPL.pk), dba Viva TeleCompras, is an all Spanish Language Television Channel and Online shopping web site. Expecting to tap into the considerable spending power of the growing U.S. Hispanic population, Viva TeleCompras and its accompanying web site, www.vivatelecompras.com, are being developed by Home Shopping Latino, Inc. will fill a niche required by 13 million Hispanic homes. Home Shopping Latino, Inc. is headquartered in Carson City, Nevada, and is traded on the OTC under the symbol HSPL.PK.

For more information about Home Shopping Latino, Inc., please visit www.vivatelecompras.com.