Friday, November 22, 2024
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Tag: NYSE:TM

Toyota Partnership with HANG Media Targets Niche Segments, Generates Wide Audience

NEW YORK, N.Y., Nov. 7, 2023 (SEND2PRESS NEWSWIRE) -- Toyota and HANG, the leading direct-to-consumer fan platform, are deploying innovative media approaches this sports season that are driving audience levels higher than television, with deeper data insights and engagement. To introduce its first-ever Grand Highlander SUV to targeted Black and Indian expat consumers, Toyota and its agencies, Burrell and InterTrend, have leveraged HANG's unique second-screen experiences to power deep engagement across more than 1 million views.

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