NEW YORK, N.Y. (SEND2PRESS NEWSWIRE) — Through unique innovations and a forward-thinking approach, has firmly established itself as a leader in the online diamond retail industry, providing customers with top-quality diamond rings for substantially less cost. Simply put, James Allen offers the very best classic and contemporary diamond engagement rings. The option to design your own ring provides customers with what they want – a perfect expression of love, exactly how they imagine it. This year, James Allen is thrilled to present even more exciting changes.

In 2010, James Allen is expanding its inventory to include hundreds of new designer rings. From glamorous wedding rings to one-of-a-kind engagement rings, you’ll be amazed by the rich variety and elegant design of their dazzling new jewelry. At James Allen you’ll find amazing designer rings with certified diamonds that reflect graceful taste and refined sensibilities.

The thrill that comes from selecting the perfect engagement ring is incomparable. With so many different types of diamond rings to choose from, it’s fun to let friends take part in the excitement. That’s why James Allen has taken a huge step into social media – now customers can ask for their friends’ opinions, comments, raves and reviews on Facebook.

James Allen recently launched innovative 3D imagery, and the positive reception has been overwhelming – customers can truly experience every engagement ring on the Web site in a remarkable, near-tangible way. This year, James Allen will unveil even more exciting technological advances that will make 2010 seem like 2020.

“Why pay more for quality engagement rings at jewelry stores when you can enjoy the discount, convenience and 30 day money back guarantee of online shopping?” says James Schultz, Founder and President of James Allen. “We only offer the very best certified diamonds – each comes with a certificate from the American Gem Society (AGS), Gemological Institute of America (GIA) or the International Gemological Institute (IGI).

We’re also making improvements to our user interface that will provide every customer with unique search and purchase options. Now you can design your ring exactly how you want it – with no fuss – and for less than you think. We understand that every customer has different needs and preferences – that’s why we offer the best customer service in the business,” he adds.

“Loose diamonds, wedding rings, high quality engagement rings, design your own – whatever you’re looking for, James Allen offers the best for less.”

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News Source: James Allen

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