Tag: direct mail services
Direct Mail Benchmark Report 2024 reveals 61% of marketers have increased direct mail investments in the last year
MINNEAPOLIS, Minn., July 9, 2024 (SEND2PRESS NEWSWIRE) -- New industry research commissioned by SeQuel Response and conducted by ISG Research shows 61% of marketers have increased direct mail investments in the last year, up 12% from 2023 data. The 2024 Direct Mail Marketing Benchmark Report provides an analysis of the current direct mail marketing landscape.
Erik Koenig Promoted to SeQuel Response President
EDEN PRAIRIE, Minn., Jan. 26, 2021 (SEND2PRESS NEWSWIRE) -- SeQuel Response is pleased to announce the promotion of Erik Koenig to President/Chief Strategist. In his new role as President, Koenig will work to further cement SeQuel as the go-to direct response agency for growth-oriented brands; enhancing alignment between the agency's direct mail and digital marketing strategy to maximize client results.
