Tag: direct response advertising
Direct Mail Benchmark Report reveals 89% of marketers have increased or maintained direct mail investments in the last year
MINNEAPOLIS, Minn., Aug. 29, 2023 (SEND2PRESS NEWSWIRE) -- New industry research commissioned by SeQuel Response and conducted by ISG Research shows 89% of marketers have increased or maintained direct mail investments in the last year, up 3% from 2022 data. The 2023 Direct Mail Marketing Benchmark Report provides an analysis of the current direct mail marketing landscape.
SeQuel’s Jody Johnson Selected as 2021 Women in Business Honoree by Minneapolis/St. Paul Business Journal
MINNEAPOLIS, Minn., Oct. 21, 2021 (SEND2PRESS NEWSWIRE) -- SeQuel Response is pleased to announce that Jody Johnson, CFO/COO, was selected for the 2021 Women in Business award by the Minneapolis/St. Paul Business Journal. After receiving hundreds of nominations, the Business Journal recognizes just 50 women who have demonstrated outstanding professional achievements, leadership qualities and community contributions throughout the Twin Cities.
SeQuel Response Announces New Equity Partner
EDEN PRAIRIE, Minn., April 21, 2021 (SEND2PRESS NEWSWIRE) -- SeQuel Response is pleased to announce that its recently promoted President & Chief Strategist, Erik Koenig, is now an official equity partner in the agency. Effective April 1, 2021, Koenig joins founding partners Jay Carroll, Co-Founder & CEO and Tom Rothstein, Co-Founder.
