Tag: SeQuel Response
Direct Mail Benchmark Report 2024 reveals 61% of marketers have increased direct mail investments in the last year
MINNEAPOLIS, Minn., July 9, 2024 (SEND2PRESS NEWSWIRE) -- New industry research commissioned by SeQuel Response and conducted by ISG Research shows 61% of marketers have increased direct mail investments in the last year, up 12% from 2023 data. The 2024 Direct Mail Marketing Benchmark Report provides an analysis of the current direct mail marketing landscape.
Direct Mail Benchmark Report reveals 89% of marketers have increased or maintained direct mail investments in the last year
MINNEAPOLIS, Minn., Aug. 29, 2023 (SEND2PRESS NEWSWIRE) -- New industry research commissioned by SeQuel Response and conducted by ISG Research shows 89% of marketers have increased or maintained direct mail investments in the last year, up 3% from 2022 data. The 2023 Direct Mail Marketing Benchmark Report provides an analysis of the current direct mail marketing landscape.
Direct Mail Benchmark Report: 86% of marketers have increased or maintained direct mail use in the last twelve months
MINNEAPOLIS, Minn., Oct. 17, 2022 (SEND2PRESS NEWSWIRE) -- New industry research commissioned by SeQuel Response and conducted by NAPCO Research, shows 86% of marketers have increased or maintained direct mail use in the last twelve months. The research report is titled, "Direct Mail: Signed, Sealed, and Still Delivering Results."
SeQuel’s Jody Johnson Selected as 2021 Women in Business Honoree by Minneapolis/St. Paul Business Journal
MINNEAPOLIS, Minn., Oct. 21, 2021 (SEND2PRESS NEWSWIRE) -- SeQuel Response is pleased to announce that Jody Johnson, CFO/COO, was selected for the 2021 Women in Business award by the Minneapolis/St. Paul Business Journal. After receiving hundreds of nominations, the Business Journal recognizes just 50 women who have demonstrated outstanding professional achievements, leadership qualities and community contributions throughout the Twin Cities.
SeQuel Response Announces New Equity Partner
EDEN PRAIRIE, Minn., April 21, 2021 (SEND2PRESS NEWSWIRE) -- SeQuel Response is pleased to announce that its recently promoted President & Chief Strategist, Erik Koenig, is now an official equity partner in the agency. Effective April 1, 2021, Koenig joins founding partners Jay Carroll, Co-Founder & CEO and Tom Rothstein, Co-Founder.
Erik Koenig Promoted to SeQuel Response President
EDEN PRAIRIE, Minn., Jan. 26, 2021 (SEND2PRESS NEWSWIRE) -- SeQuel Response is pleased to announce the promotion of Erik Koenig to President/Chief Strategist. In his new role as President, Koenig will work to further cement SeQuel as the go-to direct response agency for growth-oriented brands; enhancing alignment between the agency's direct mail and digital marketing strategy to maximize client results.
