FLORIDA NEWSWIRE (JACKSONVILLE, Fla.) — The UPSHOT League will launch its inaugural 2026 season with one of the most comprehensive media distribution strategies ever assembled for a startup women’s sports league, combining the national Scripps Sports Network FAST channel, global streaming with YouTube and local over-the-air television distribution, including in all four Upshot League markets (Greensboro, Savannah, Charlotte and Jacksonville).
UPSHOT League games will reach fans through a combination of live local broadcasts, delayed broadcasts, national distribution, and worldwide streaming access.
— COVERAGE HIGHLIGHTS —
100% Game Coverage
Every UPSHOT League game will be available live globally via the official UPSHOT League YouTube Channel.
Fans worldwide will have free digital access to every regular season game
NATIONAL DISTRIBUTION
A 15-game national schedule will air on Scripps’ new FAST channel platform, providing additional national visibility and accessibility for fans and advertisers.
LOCAL TELEVISION DISTRIBUTION
UPSHOT League games will air across multiple over-the-air broadcast partners in key regional markets, including in the four UPSHOT local markets and other select Scripps local television markets.
Coverage includes live home and away games, delayed broadcasts, and in-market television partnerships.
— BY THE NUMBERS —
LOCAL MARKET REACH
* The 4 UPSHOT regional media markets, plus potentially several Scripps local markets.
* Multiple broadcast station partners across Sinclair, Bahakel, Graham Media Group and Scripps.
* Extensive over-the-air television accessibility
LOCAL MARKET COVERAGE DETAILS
:: CHARLOTTE COVERAGE
WCCB (Channel 18)
* 34 total games carried
* 24 live broadcasts
* 10 delayed broadcasts
* Exclusive in-market broadcaster status
:: GREENSBORO COVERAGE
WMYV (Channel 48)
* 7 live broadcasts
* Includes home opener coverage
:: JACKSONVILLE COVERAGE
WXJT (Channel 4) & WCWJ (Channel 17)
* 9 scheduled broadcasts
* Home opener live
* Additional live away game coverage
:: SAVANNAH COVERAGE
WJCL (Channel 22) & WRDW (Channel 22.2)
* 4 regional broadcasts
* Combination of live and delayed coverage
* Key summer showcase dates included
EXPANDING VISIBILITY FOR WOMEN’S SPORTS
By combining global free streaming access, over-the-air television distribution, and Scripps Sports Network FAST channel national exposure, the league is creating multiple entry points for fans to engage with teams, players, and communities throughout the inaugural season.
The distribution strategy also provides significant opportunities for sponsors, advertisers, and community partners seeking to align with the continued growth of women’s sports and emerging women’s professional basketball platforms.
COMMISSIONER STATEMENT
“The UPSHOT League is entering the national women’s sports conversation with a bold media strategy that delivers unmatched accessibility, visibility, and reach. Fueled by global live streaming, national FAST channel exposure through Scripps Sports Network, and a powerful network of local broadcast partners, UPSHOT is not simply joining the women’s sports movement, it is positioning itself as a major new platform built to elevate women’s basketball on a national and global stage.”
2026 DISTRIBUTION SNAPSHOT
| 2026 Distribution Snapshot | Coverage |
| YouTube Global Streaming | Every game live worldwide |
| Scripps Sports Network FAST Channel | 15-game national schedule |
| Local OTA Broadcast Markets | Charlotte, Greensboro, Jacksonville, Savannah, and potentially several other Scripps local TV markets |
| Total Regional Broadcast Inventory | 50+ local television windows |
| Distribution Model | Local + National + Global |
The FUTURE is UP.
Learn more at: https://upshotleague.com/
SUMMARY:
- The UPSHOT League announced a major multi-platform media distribution strategy for its inaugural 2026 women’s basketball season, featuring global YouTube streaming, national FAST-channel broadcasts on Scripps Sports Network, and local over-the-air TV coverage in all four league markets.
- Every UPSHOT League game will stream live worldwide for free on YouTube, while a 15-game national package on Scripps Sports Network will expand exposure for fans, advertisers, and sponsors.
- Local broadcast partnerships across Charlotte, Greensboro, Jacksonville, and Savannah will deliver more than 50 regional TV windows through stations affiliated with Sinclair, Bahakel, Graham Media Group, and Scripps, including live and delayed game coverage.
- League officials say the strategy is designed to maximize accessibility and elevate women’s basketball by combining local, national, and global distribution into one of the most expansive media launches ever for a startup women’s sports league.
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